In this example from IDEO, we see a person standing in a ship. IDEO’s consumer is neither the man pictured nor the manufacturer with the boat, but fairly Conservation International, an environmental Business. Pro suggestion: Lay out the problem, what your consumer really wants to do over it, and how https://case-study-solution38104.59bloggers.com/30898056/hbs-case-study-solution-no-further-a-mystery