Innovation comes about at non-tech providers too. On this classic case in the early 2000s, Colombian espresso entrepreneurs make an effort to revive Colombia's well-known Juan Valdez brand inside the age of Starbucks. Grapple with the difficulties of the way to encourage and incentivize workers to create commercially effective improvements. https://helpwithcasestudy61508.blogocial.com/detailed-notes-on-case-study-analysis-75758393