# The Day SEO Stopped Being About Search Engines Inside a packed lecture hall at MIT, Joseph Plazo opened with a statement that immediately challenged nearly everything marketers thought they knew about SEO. "Search is no longer the primary battleground for digital visibility." The audience paused. For decades, businesses optimized https://google-and-ai-search-opti17394.qodsblog.com/41897494/what-joseph-plazo-revealed-at-mit-about-seo-techniques-for-2026-and-visibility-in-ai